
They Waited 53 Years. You Don’t Have to.
"The comeback was always written for you. You just have to stay in the game long enough to see it." - Erika Dox-Martinez
The Comeback I Almost Missed
I’ll be honest with you… I am not a basketball person.
I don’t follow teams. I couldn’t tell you a player’s name if you paid me. But because the NY Knicks made it to the finals and because was born in NYC, I watched 3 out of the 5 games. And game 4? I was watching but my internet glitched in the last quarter.
Honestly, I didn’t bother fixing it. I was convinced the Knicks were going to lose anyway. Why fight with the wifi for that?
I found out after the fact that they won, and I was equal parts happy and a little sad I missed the comeback.
Every game I saw, they were down. At one point, they were down 29 points. The kind of down where people stop believing, like me.
But they kept playing like they knew something the scoreboard didn’t.
And then last night, the NY Knicks won it all. The NBA Championship. For the first time in 53 years.
Not because it was easy. Because the belief never left. Because somewhere in that locker room there was a knowing that the vision was still real even when the evidence said otherwise. Even when some might have already written them off.
That’s the kind of belief I’m talking about. Not the kind that shows up when things are going well. The kind that holds when everything in front of you is saying not this time. When the self-doubt gets loud. When you’ve tried before and it didn’t stick. When part of you has already started making peace with staying where you are.
That’s what this work is.
And it's what I keep seeing in the women who do this work with me.
Why I Started This and Why I’m Still Here
Three and a half years ago today, I started Blissful Vida with a knowing I couldn’t fully explain. I knew there were women out there doing everything right on the outside and still feeling completely disconnected from their money on the inside. Women who were living what I once lived.
High-earning. Accomplished. Carrying everyone else. And quietly uncomfortable with their own finances in ways they didn’t know how to name.
Building something for her hasn't always been easy.
Some seasons of this journey for me have been loud. Others have been humbling in ways I didn’t expect. I launched a group program twice last year. Both times, a couple of women. That kind of down. The kind where you start questioning the timing, the offer, the message and most of all yourself.
There were moments I had basically written it off too.
But the vision never left. And I’ve learned that the vision doesn’t lie and it was given to me on purpose, and so was yours…
Even when the scoreboard doesn’t reflect what you’d like.
But we have to keep going and never quit while there’s time on the clock!
In April, the Financial Bliss Collective launched, my membership and something that’s lived in my heart for years. I moved because the vision kept calling, even though I didn’t feel ready.
And if you've been waiting to feel ready to work on your money, I want you to know — ready isn't what got me here. Decision did. And it can do the same for you.
I see it happen. I watch it happen. Like with a client I've been working with since the beginning of this year.
What the Comeback Actually Looks Like
She came in smart, capable, and carrying a financial stress she couldn’t quite name… The kind that lives in the body more than the spreadsheet. The kind that makes you uncomfortable asking for help even from the people closest to you, because you’ve always been the one who figures things out on your own.
In about six months she’s saved $2,500 since January while paying off 22% of her debt.
But what she said recently is what I keep coming back to. She feels empowered about her financial future now. Not stressed. Not avoidant. Empowered and excited for where she’ll be as these numbers keep getting bigger.
That’s the shift. That’s what’s available.
She didn’t wait until she felt ready. She stayed in the game. And look at her now. She is a comeback Queen.
Nobody Wins a Championship Alone
The Knicks didn’t win alone. No one does.
They had a team. People locked into the same vision, showing up through every losing season and not waiting to feel ready, not quitting when it got hard, not doing it alone.
Some of you have been trying to figure out your finances by yourself. Googling at midnight. Starting over every January. Feeling like you should have this handled by now and being too embarrassed to say so.
There’s no judgment and there’s nothing wrong with you… That’s what happens when you’ve been carrying this so long it becomes background noise. But doing this alone is not a virtue. And the comeback doesn’t happen in isolation.
You Don’t Have to Wait 53 Years
The Knicks believed it was possible to win even when it looked impossible, but they did after 53 years. Even though they were down 29 points. Even when I had already written them off in game 4.
That vision and belief that ‘they got this’ — held long enough, with the right team around them — changed everything.
The money conversation you’ve been avoiding. The version of yourself you keep imagining. The financial goals that still feel just out of reach, that’s not a fantasy. That’s the vision. And you wouldn’t have it if it wasn’t meant to be yours.
You are one decision away and you don’t have to do it alone.
The Financial Bliss Collective is where women stop waiting and start building… Together. We hold the vision and create the beliefs to support the financially blissful vidas we deserve!
If you’re ready to stop writing yourself off and actually feel safe with your money, this is your next step.
Apply here: https://myblissfulvida.com/financial-bliss-collective-2026
Con amor and lots of BLI$$,
Erika Dox-Martinez
Trauma of Money Certified Financial Wellness Coach - CEO & Founder of Blissful Vida

DISCLAIMER: This blog is for educational and informational purposes only. Erika Dox-Martinez is not a licensed financial advisor, CPA, or therapist. Nothing here constitutes personalized financial, tax, or mental health advice. Please consult a qualified professional for guidance specific to your situation.
